Trelleborg, Massey Ferguson partner for demo Tour

Trelleborg has been selected as the official partner for Massey Ferguson’s Super6 Demo Tour, a European wide road show across ten key markets presenting the Massey Ferguson tractor range. Trelleborg views the tour as an opportunity to strengthen further its strategic partnership with the leading tractor manufacturer, while taking the opportunity to showcase its latest product innovations. The tour’s latest stop is in Rome on 17 July with its interactive mobile stand, the ‘Blue Box’, displaying the latest Trelleborg innovations and digital services.

“After England, Austria, Norway, Belgium and Sweden, the international Super6 Demo Tour will come to Italy,” says Paolo Fogagnolo, country manager for Italy and Greece at Trelleborg Wheel Systems.

“The Super6 Demo Tour will feature the latest generation of Massey Ferguson tractors equipped with Trelleborg tyres. The MF 8690 DVT Exclusive tractor fitted with Trelleborg TM1000 High Power IF 710/75R42 and IF 650/60R34 tyres will be seen for the first time on the tour. The tyres have been developed according to Trelleborg’s Blue Tire technology to meet the requirements of today’s high powered tractors. 

“Massey Ferguson tractors equipped with Trelleborg tyres combine well-proven, cutting edge technology with the latest fuel efficient engines as well as operator comfort. Pioneering the ultimate in SCR (Selective Catalytic Reduction) technology and designed specifically for agriculture, the MF 8690 DVT Exclusive offers outstanding engine efficiency for lower fuel consumption. At the same time, the extra wide footprint area of TM1000 High Power tyres provides outstanding traction and fuel efficiency, optimizing working time and reducing emissions.”

Gianluca Gherardi, Massey Ferguson national sales manager, comments: “We are really excited about this new initiative that further reinforces the strong relationship between Massey Ferguson and Trelleborg. We share the same vision and strategy for the future of farming and we are both aware of the effectiveness of the field demonstrations as a useful tool to improve the direct contact with final users.”