Toyo launches the new Snowprox S943
Toyo has launched a new winter tyre designed to offer “a safer winter driving experience” and offering significant improvements in all key labelling characteristics as well. Massive improvements in both rolling resistance (19 per cent) and tyre wear (37 per cent) are the highlights of what is quite clearly a new generation product.
From a design perspective the new tyre – dubbed Snowprox S943 – features unidirectional tread and wide centre groves for grip and snow traction. Large shoulder blocks with high sipe density are included in order to provide a “superlative edge effect” on slippery and snow-covered surfaces. Meanwhile a new compound gives significantly improved wet braking and fuel consumption performance than its predecessor. Optimised construction has also afforded the tyre some weight saving, which translates into better rolling resistance performance at the test centre.
As a result of all this, Toyo representatives explain that the Snowprox 943 195/65 R15 91H offers 5 per cent better hydroplaning performance; 4 per cent better snow braking; and last – but by no means least – a whopping 19 per cent better rolling resistance performance. This transports the tyre up to the top end of the “C” boundary on the European tyre label, knocking on the door of “B”, which is impressive because the Snowprox S942 was languishing towards the bottom of “E” territory before the upgrade and because “C” has provided something of glass ceiling for contemporary winter tyres.
When you add in that wet grip is 9 per cent better than the previous model and Toyo has managed to do all this while at the same time improving wear life by an enormous 37 per cent, it is clear that Toyo has made a large step forward with its latest winter tyre. When you consider the fact that the company has made its greatest improvements in the areas that usually directly counteract each other (wet grip and tyre wear), this latest development is all the more impressive.
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