Rob Henderson joins Enjoy Tyre

Contract tyre manufacturer Enjoy Tyre Co Ltd appointed Rob Henderson as general manager for UK and Europe. Based in Hangzhou, China, Enjoy Tyre has been established for 23 years supplying its Rotalla car tyre brand across a number of global markets. The company reports that it is currently investing in the development of a new Routeway car tyre range for 2014 to add to its existing truck and bus radial range. According to the company, Enjoy Tyre intends to establish an increased trading profile across Europe and view Rob as the “perfect springboard” to achieve this objective.

Enjoy Tyre managing director Ms Xu Xia said: “As we look towards increased sales performance in the UK and Europe, Enjoy Tyre are extremely pleased to welcome Rob Henderson to our team. In our opinion he is the perfect tyre professional to lead the company forward on this exciting new development.

Henderson, who is well known in the UK and European brings with him a wealth of related experience including management roles at Eskay Tyres and latterly Stamford tyres. Commenting on his latest challenge in the tyre industry, he said: “I am delighted to be joining the Enjoy team and look forward to helping the company raise their growing profile in Europe.”