ATS Euromaster convinces haulier of tyre policy value

ATS Euromaster will fit and service the tyres of Stoke-on-Trent-based B&W Transport’s fleet of 44 tonners after the tyre specialist showed the potential five-figure savings on its annual vehicle operating costs through a properly managed tyre policy. B&W previously used an independent tyre dealer, but switched to ATS-E after viewing the data produced by the company’s new Service Value Calculator (SVC). It suggested that fitting regroovable and retreadable premium brand (Michelin and Pirelli) tyres with a commitment to accurate tyre pressure monitoring, could save B&W Transport up to £16,000 annually in fuel and tyre bills.

Lew Weller, owner of B&W Transport, says: “We had previously been fitting tyres which were more susceptible to punctures and blow outs.  When the Account Manager from ATS Euromaster highlighted how much money we could save, not just on our tyre bill but through improved fuel efficiency from fitting better quality tyres and really looking after them, it seemed like an obvious choice.”

Since optimising its fitment strategy, ATS Euromaster has commenced routine fleet inspections conducted by skilled technicians from its local centre, located just eight miles away, fitting a mixture of Michelin and Pirelli tyres to the fleet.

The benefits of the new policy were exemplified after one of the first fleet inspections: ATS-E identified 13 tyres for regrooving, repositioned three tyres to balance wear, and repaired one tyre, instead of simply replacing all of the tyres with new products, as had been the previous practice.

“We’ve been really pleased with how the relationship with ATS Euromaster has been going.  We value their honest approach to business and we are looking forward to reaping the benefits of having an expertly managed tyre policy,” adds Weller.

Launched earlier in the year, ATS-E’s SVC tool has been designed to demonstrate what can be achieved from a bespoke and expertly managed tyre policy, and shows the monetary benefits of properly managing tyres instead of replacing them prematurely.