Westlake, Vacu-Lug host first UK Partners Day
Hangzhou Zhongce flagship brand Westlake Tyres has held its first UK Partners Day with authorised UK distributor for TBR tyres, Vacu-Lug. The event was held at the Land Rover Experience Centre at Rockingham Castle, Leicestershire where the brand and its distributor combined the presentation of Westlake’s TBR tyre line-up with some “serious off-roading.”
Hosting invited dealers Westlake discussed its strategy for the European market in conjunction with Vacu-Lug’s own vision for the brand in the UK. Tim Hercock, from Vacu-Lug’s said: “Since our distribution of the Westlake brand began earlier in 2013, demand for Westlake TBR products has grown steadily. Our fleet customers have already expressed their approval of Westlake product quality and performance, and now our focus is to drive this success throughout our network of Independent truck dealers. Our first Westlake Partners Day was a huge success and we look forward to making this an annual event.”
KK Singh, European TBR sales manager for Al Dobowi added: “It was great to receive such a positive reaction to the Westlake product range from all participants. With the support of the Al Dobowi Group and Vacu-Lug, we look forward to further expanding Westlake in the UK commercial vehicle market.”
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