Trelleborg brings environmental commitment to leaflets

Trelleborg Blue Dimension concept is being taken to another level as the company announced its plans to print all promotional materials on only recycled paper certified by the FSC (Forest Stewardship Council), an international certification program that promotes environmentally appropriate forest management. The company’s new approach to brochures, leaflets and technical catalogues will start in July, with the new marketing materials shown for the first time at the leading agricultural exhibition Agritechnica 2013 in Hannover, Germany, on 10-16 November.

Lorenzo Ciferri, marketing director Agricultural & Forestry Tires at Trelleborg Wheel Systems, says: “This pledge underlines the company’s commitment to reducing the total environmental footprint of our product and solutions. Trelleborg is applying a methodology called life cycle assessment (LCA), which is the systematic analysis of the environmental impact of products during their entire life cycle. 

“The ultimate aim is to increase environmental performance across the product’s entire life, from design to product recycling. LCA, with its eco-design tool, helps us make decisions on how to minimize our environmental footprint by improving the sustainability of all our operations. It not only allows us to understand where we generate carbon and other gas emissions during the use of our tires, but also provides us with an overall view of every aspect of product life, including marketing and communication activities related to the product, such as leaflets and catalogues.”