Nokian publishes CSR report

Nokian Tyres has published its first Corporate Sustainability Report to have been drawn up according to GRI (Global Reporting Initiative) guidelines; the report describes the goals, plans, actions, and results of the group’s sustainability programme during 2012. Added perspective has been introduced by describing Nokian Tyres’ activities from the past few years.

“I am very happy that we expanded our comprehensive Environmental Report into a Corporate Sustainability Report pursuant to the GRI guidelines,” stated Kim Gran, president and CEO of Nokian Tyres. “This will further increase the transparency and openness of our activities, and offer a good opportunity to track our activities and the effects of our actions on the world.”

 New indicators not published in the company’s earlier Environmental Reports include the proportion of products with low rolling resistance and high wet grip in the product range, and the success of the company’s products in magazine tests. In 2012, the proportion of Nokian tyres with low rolling resistance properties (those with an A, B or C EU label rating for rolling resistance) increased to 44 per cent of the overall car, van and SUV portfolio. A total of 88 per cent of the Nokian Tyres summer tyre products achieved an A or B label rating for wet grip. Nokian also notes that its tyres took first place in over half of all independent magazine tests in the 2011-2012 season.

Issues related to personnel welfare and competence development also feature prominently in the new report. “Improving social responsibility issues and our activities is important to us,” Gran continued. “We can succeed and responsibly develop our activities despite the challenging international market situation. Profitable growth brings success and financial gain to our company, which in turn increases the welfare around us – for our investors and personnel alike.”

 The English-language report can be downloaded here.