Motorsport infused car tyres from Cooper and Avon
With Cooper Tire Europe renewing attention on its Cooper brand, while also upping marketing efforts in general including on its Avon brand (see separate article in our June magazine's Company News section for more on this), here is a summary of the company’s current range including details of both brands’ line ups.
Motorsport plays a key part in how Cooper markets its performance tyres. Continuing support of the Cooper Tires British F3 series highlights the company’s ability to produce tyres that perform at the toughest limits and for 2013, Cooper is appearing in the FIA European Rallycross Championship, showing how the company’s tyres can perform in a range of conditions.
Sarah McRoberts, European marketing communications manager for Cooper, says of the brand’s performance tyres: “Our expertise in motorsport is helping us to build Cooper’s image as a performance tyre brand across Europe, while having products such as the Zeon 4XS as well as the 2XS enables us to provide a wide variety of fitments for high performance SUVs as well as cars.”
The Cooper Zeon 2XS is Cooper’s ultra-high performance tyre for high performance cars. A tapered tread pattern, with deep central tyre tread is designed to provide responsive steering, while shallower tread on the tyre shoulders evacuates water from the contact area for improved wet handling. Wet traction is also improved by an optimised tyre profile; a slightly rounded mould balances wet traction and delivers long tread life. Meanwhile, the double shoulder tread element is said to reduce noise. The Cooper Zeon 2XS is available in a range of fitments to suit a variety of high performance vehicles.
The Cooper Zeon 4XS is a high performance tyre designed for premium 4x4s and SUVs. The 4XS tyre benefits from three distinct performance attributes – an open inner shoulder for wet grip, wide circumferential grooves to help resist aquaplaning and an optimised solid outer shoulder for dry handling.
In addition the 4XS benefits from Fully Coupled Silica Tread Technology – formulated to give advanced wet grip and tread wear and Optimised Polymer Technology, promoting fuel saving, wet traction and wear, while its tread pattern has been designed using Cooper’s proven high performance car tyre technology to ensure quiet running.
Avon Tyres High Performance Tyres
As far as the Avon side of things is concerned, company representatives report that Avon “continues to be synonymous with high performance and industry-leading technology, as demonstrated by its growing involvement in motorsport across the world.”
In 2013, Avon has further expanded its motorsport involvement, adding the Swedish GT, French Rallycross, Time Attack, Opel Adam Cup and Lotus On Track Championships to its already impressive motorsport portfolio. Avon is said to be able to transfer its knowledge and development used in the production of race tyres to improve its high performance tyre offering.
Commenting this on this range Sarah McRoberts added: “Avon’s reputation as a performance brand has been built over many years, partly thanks to our success in providing high performance tyres for use in a wide range of motorsport championships worldwide. The increasing number of GT championships we now supply with tyres across Europe ensures that our tyres are seen as performing at the highest level on some of the most glamorous supercars around.”
The ZZ5 is an ultra-high performance tyre for driving enthusiasts and high-end sports cars. Benefiting from a newly-developed Tri-Arc mould shape, the ZZ5 delivers improved contact pressure distribution handling and balanced tread wear.
An Intelligent Asymmetric Tread Design (IATD) is divided into three fundamental zones; the inner shoulder is designed to give high contact pressures, which further promote balanced tread wear and enhance wet grip, while continuous central grooves ensure efficient water clearance and a wide continuous outer shoulder provides confident handling in wet and dry conditions.
Tested in challenging conditions across the UK and Europe, the ZZ5 has demonstrated dynamic high speed durability and excellent wet and dry performance. The ZZ3 is both W and Y rated and available in a range of fitments for the majority of high performance cars.
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