Kraiburg keeping customers happy

Kraiburg reports that it has maintained its high annual customer satisfaction rating, roughly a year since the last analysis was done. According to the company, the news is confirmation that Kraiburg Austria’s customers are “very satisfied with their supplier of quality precure and hotcure materials.”

The overall score is the same as last year at 1.6. The retreading specialist polled 38 customers in 27 countries who accounted for more than 40 per cent of total sales in 2012, inviting them to award marks from 1 at the top to 6 at the bottom. There were seven sections of questions in total. All the scores were in the ones and remained at the previous year’s level, with the one exception of communication and information which scored worse than last year with 1.9. The top grade of 1.27 went to the technical support services. It is the advice and information on possible improvements to the product quality which the customers value most in this category – and which prompts them to want even more one-on-one contact. Product quality scored an excellent 1.54 and is still very much appreciated by the retreaders, both for orders of hotcure retreading materials and for the tread patterns in the K_base, K_tech and K_plus ranges.

“The results are very gratifying and they also spur us on to do more”, said a delighted Holger Düx, head of sales and marketing at KRAIBURG Austria, “and so we are already working on a package of measures which will enable us to cater for the requirements of our customers even better in future and to beat our performance next year”.