Giti Tire targeting 10% of German TBR market with sales restructuring

Having made a considerable impression in the UK segment, Giti Tire has designs on increasing to 10 per cent its share of the German truck and bus tyre market. The manufacturer has recently restructured its sales operation in the country, making several new appointments and seeking to strengthen the position of GT Radial. Richard Lyons, managing director – Europe, said: “While the truck and bus operation has performed well in recent years there has been key senior staff appointments in the German office, and it was felt the sales force needed to be more closely aligned to their vision for the business.

“To achieve this goal, and most importantly a 10 per cent market share by 2015 for GT Radial through a direct sales operation, we have secured a hugely experienced, professional team who will make a significant contribution in what is still a very tough economic climate.”

Andreas Fischer joined Giti Tire as area sales manager (south-east), Frank Richter as area sales manager (central), Henry Boehlke as area sales manager (north-east), Markus Koebbe as area sales manager (north-west) and Frank Wirz as area sales manager south-west and Switzerland.

In addition Michael Prause has been appointed as customer service manager, and both Lyons and Peter Foulkes, marketing director Europe – Commercial Tires, will be based in Germany.

“I am delighted with the new structure and extremely positive that we will succeed in our plans,” concluded Lyons.  “Existing clients and potential customers will soon see what GT Radial can offer as a leading mid-market tyre brand, and exactly how we can help improve their business efficiencies.”

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