Dunlop official tyre for Harley-Davidson anniversary

How time flies. It seems like just the other day that William Harley and the Davidson brothers were tinkering about in a machine shop in Milwaukee, but the motorcycle brand that bears their names has now reached the ripe old age of 110. Harley-Davidson intends to celebrate this milestone throughout the year, and Dunlop has been chosen as the official tyre sponsor of the company’s global anniversary events.

Dunlop will take a prime position at Harley-Davidson 110th anniversary upcoming events in Rome (including a ‘bike blessing’ in St. Peter’s Square), Sturgis and of course, the Milwaukee events over the US Labor Day weekend 2013. Harley riders will have the chance to speak with Dunlop staff during these events about tyre selection and performance.

Dunlop tyres for Harley-Davidson motorcycles are made in the USA and have been mounted as original equipment on Harleys since 1984. “Harley-Davidson riders are passionate about their motorcycles and appreciate the impact of riding on quality tyres like Dunlop,” said John C. Farris, Jr., director Global Brand Alliances & Business Development at Harley-Davidson. “Our 110th anniversary is a unique opportunity to showcase the respected tradition that connects Harley-Davidson motorcycles and Dunlop tyres, which includes Dunlop’s long time support for Harley-Davidson racing programmes.”

“Dunlop places great importance and value on the history it shares with Harley-Davidson, and this sponsorship opportunity offers a fantastic platform to demonstrate the strength of this relationship,” said Mike Buckley, Dunlop vice-president of Sales, Marketing, Research and Development. “This opportunity to celebrate our 125th anniversary concurrently with Harley-Davidson affords Dunlop the chance to reinforce the importance of tyre care and maintenance with Harley-Davidson riders, while we also share information about how to select the proper tyre and get the most out of Dunlop tyres on Harley-Davidson motorcycles during these gatherings.”