Bridgestone inflatable stands 'increasing footfall'

As a manufacturer of inflatable products, it could be considered rather apt that the world’s largest tyre-maker should use compressed air to its advantage in its promotional activities. Two new eight metre radius displays, utilised so far at Donington Circuit, the Yorkshire Show, Props and Pistons and the CLA Game Fair, are helping Bridgestone to increase its impact at outdoor events in 2013.

Bridgestone says the pair of inflatable units have the twin benefits of being easy to construct and, more importantly, separating Bridgestone from other exhibitors. Communications manager Andy Dingley said that the investment was already yielding results for the brand, with footfall figures increasing like-on-like for popular shows where Bridgestone exhibit annually.

“The feedback we have had from the ‘domes’ has been really encouraging. We have been in need of an adaptable, flexible and eye-catching stand for some time, in order to do our products justice. Through the large and smaller unit, we have been able to achieve this and have enjoyed a higher volume of visitors at every show we’ve boasted these inflatables at. We don’t think this is a coincidence and we are hopeful of more success in the weeks and months to come.”