Treadsetters to distribute Falken TBR tyres

Tyre wholesaler, Treadsetters has signed a new distribution partnership with Falken. The brand, which is seeking ways of expanding its commercial tyre activity in the UK, will supply truck and bus tyres to the Telford-based distributor.

Falken says the decision to sign with Treadsetters is a strategic move designed to increase sales volumes of its commercial tyres dramatically. “Falken is looking to expand its distribution of commercial vehicle tyres within the UK market,” says Matt Smith, Falken’s UK and Ireland director; “We already work with Philip White Tyres to provide truck and bus tyres into the UK & Ireland; our additional commercial partnership with Treadsetters will extend our distribution network to supply even more of the customers within the commercial sector on the UK mainland.”

“We wished to expand our tyre portfolio and capitalise on an opening in the market for mid-range commercial tyres,” says Geoff Priest, UK wholesale manager at Treadsetters. “Falken’s strong reputation in the industry for supplying quality consumer tyres, bolstered by its brand heritage, derived in part from motorsport, makes them the perfect choice to fill the gap in the market.

“Unlike other brands, Falken manufactures its tyres in its home country of Japan. As such Falken can offer high quality tyres, with features such as four belt casing, at cost-effective prices. Combining competitive pricing with solid durability and quality, is an attractive proposition to truck and bus companies.”