Supertracker's 'princely' African connection

Over the past twenty five years, Southampton based Supertracker has built up a reputation as one of the UK's leading wheel alignment specialists, and although the company has never expanded into Continental Europe it does have a rather unusual and successful association with Africa.

For the past five years, Supertracker laser aligners have been operating in Nigeria; the company says its aligners’ presence there is helping the country to get “acquainted with low cost, efficient wheel alignment”. Supertracker’s presence in Nigeria is centred around a growing partnership with Olusegun Aderemi, owner of automotive servicing specialist Segmat.

Mr. Aderemi – who is known locally as ‘Prince’ as he is an actual prince of his tribal community – has long had a passion for the automotive business and in 2008, whilst visiting the UK, contacted Supertracker to learn more about wheel alignment. He subsequently enrolled in a Supertracker training course; Prince says he made a return trip to the UK from Nigeria specifically for the course.

Armed with a solid basic knowledge of professional wheel alignment, including the theory behind it, Prince then went back to Nigeria and opened his own garage business. He initially ordered five laser aligners, and in the short space of five years Segmat, in partnership with Total Nigeria Plc, has expanded its business considerably; it now operates 40 garage retail outlets throughout Nigeria and has acquired at least 100 Supertracker aligners in the process. Supertracker shares that the company is today one of the largest and most successful garage chains in the country.

Prince firmly believes he made the right choice with his Supertracker wheel alignment equipment and considers his association with Supertracker to have played a significant role in his ongoing success. “The aligners are so precise and easy to operate plus the after-sales service is first class,” he shares. “I have not had to buy hardly any spare parts, which to me underlines the long term efficiency of Supertracker aligners.”

“Our association with Prince has turned out to be a welcome unexpected bonus for the company and also proves our products meet the requirements of the Nigerian market,” adds Supertracker managing director Trevor Lovesy. “He has done an extremely good job in getting our aligners established over there and also is now acting as a ‘Supertracker Ambassador’ in other neighbouring African countries. There is now doubt that Supertracker has a growing African Connection…thanks to Prince.”