Maxxis appoints online content developer

Maxxis International has appointed Jas Ghata-Aura to the new position of online content developer. Maxxis says the appointment forms part of its heightening focus on digital communications. The tyre manufacturer, driven by the belief that online and social media platforms are fast becoming the most effective ways of communicating directly with consumers, has emphasised new media channels in growing its brand already and boasts a strong existing following on its social media channels as a result. It is hoped Ghata-Aura’s appointment will help to strengthen and build Maxxis’ presence, which in turn will give more existing and potential customers the opportunity to interact with the brand and its assets on a daily basis.

Ghata-Aura’s previous experience includes building websites, running social media campaigns, search engine optimisation, and graphic design. Maxxis says these experiences will help him to raise the brand’s profile and diversify the demographics of consumers buying its products.

The challenge of engaging a typically young audience with a tyre manufacturer is no mean feat, as Ghata-Aura confirms: “I am hoping to build on Maxxis’ ever-growing presence throughout the UK by raising its profile through many various channels, focusing mainly on social media. Building brand value in a company that makes something many consider to be a distress purchase will not be simple, but with the British Drift Championship, Motorsport events, and Maxxis Babes sponsorship I certainly feel I have all the tools I need to raise the profile with a diverse audience through things like Twitter, Facebook and Instagram.”

The new online content manager will report directly to Maxxis UK marketing manager Amy Colbourne. Colbourne says: “Jas’s introduction has come at a crucial point in the company’s development. We need to widen Maxxis’ outreach and due to the competitive online market, and the investment Maxxis is making in the growth of its marketing department will enable us to build brand awareness and ensure Maxxis remains one of the top ten manufacturers in the world.”