Lassa launches Snoways 3

Lassa Tyres presented its latest winter tyre, the Snoways 3 at Autopromotec. In addition Lassa showcased 21 different models, which are marketed and sold in more than 60 countries.

Despite the launch, the main focus of Lassa stand was the flagship Phenoma UHP tyre, which is said to be a popular choice in sport and prestige segment for upper class automobiles and tuning vehicles. The Competus H/P, Impetus REVO and Greenways, Lassa’s eco-friendly passenger tyre line, were also on-show.

“Autopromotec is a must-attend trade exhibition for Lassa Tyres as it provides an invaluable opportunity to showcase our wide range of consumer and commercial tyres to such a concentrated audience as well as working together with our partners with a view to the next winter season. Therefore we have decided to launch our new winter tyre, Snoways 3 in Italy, one of our key growth markets in Europe”, stated Halit Şensoy, director of Lassa international sales and marketing.