Bridgestone shows newest truck tyres at CV Show

Bridgestone displayed its new R-Steer and R-Drive regional truck tyres, along with the latest addition to its fuel saving range, the Ecopia H-Trailer at the CV Show. The manufacturer states that its high profile presence at the show attracted scores of fleet managers and industry professionals following up interest after visiting its stand. It estimates that hundreds of people learned more about the brand and its portfolio of products at the NEC,

Bridgestone’s product and marketing manager Andy Mathias said: “Not only did our stand underline our status as a true premium player, but it also allowed us to showcase some exciting new products to a captive audience. The feedback we received was extremely positive and following on from the show, we have been receiving calls and emails from a number of professionals who visited us during the three days.”

Bridgestone ran a series of seminars during each day, where key Bridgestone speakers guided visitors through the brand’s history and innovations, including its tyre pressure monitoring system.

Mathias added: “The opportunity to talk to people about our history and the pedigree that underpins each Bridgestone tyre was invaluable. Our heritage plays a big part in our overall philosophy and we had a story to tell that some people might not have appreciated.

“Overall, the show was a success on a number of levels. It is now up to us to make the most of the interest that was generated over the three days. The early signs are that this is already happening, which is great news for everyone involved.”