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Yokohama to exhibit at Auto Shanghai 2013

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Yokohama Rubber has confirmed its participation in Auto Shanghai 2013, which will take place in the Chinese city between 20 and 29 April. The tyre maker will be represented by its local sales company, Yokohama Tire Sales (Shanghai) Co., Ltd. Under the theme ‘Love Driving, Love Eco,’ Yokohama will highlight its Advan and BluEarth ranges during the show.

 

The full Advan range will be on display, including the latest offering for high-powered premium cars, the Advan Sport V105, which is set to debut in China. The BluEarth presentation will include the BluEarth-1 and BluEarth AE-01. The tyre maker will also feature its Geolandar SUV range plus truck and bus tyres and original equipment fitments.

Planned booth events include a press launch for the Advan Sport V105 on 21 April and a ceremony to mark Yokohama’s top ranking in the 2012 China Original Equipment Tire Satisfaction Index Study carried out by research firm J. D. Power Asia Pacific. On 27 April, actor Louis Koo, Yokohama’s celebrity spokesman in China, will visit the booth.  

 

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