Primewell Sport 910 – a flagship, affordable UHP tyre

The new Primewell Sport 910 has been hailed “a true ultra-high performance (UHP) flagship tyre for the quality sector” by Giti Tire’s country manager UK, Brian McDermott.

Speaking ahead of the product’s UK launch, he cited the main characteristics of the Sport 910, including the new asymmetric tread pattern design, exclusive compound and manufacturing advancements as being key to delivering excellent handling and ride comfort.

Tyre developments include rigid shoulder blocks on the outside to reduce movements, especially while cornering, a central rib to improve high-speed stability plus four wide longitudinal grooves to ensure direction on wet roads, more grooves on the inside shoulders and additional sipes to evacuate water efficiently.

Replacing the popular PZ900, the new generation Sport 910 outperforms its predecessor in all comparative tests, including dry and wet handling, braking, ride comfort and longitudinal aquaplaning.

The Sport 910 is introduced in 37 sizes ranging from 195/55R15 to 255/35R20, with speed indexes from V to W.

McDermott said: “This exceptional UHP tyre is designed for the user who is looking for outstanding driving enjoyment in dry and wet conditions, and who is purchasing our Primewell tyres as a reliable brand at a competitive price. The research and development team at Giti Tire has worked hard to design the new Sport 910, and I doubt there is a better tyre available for the quality segment of the market.”

Primewell passenger car and van tyres are distributed exclusively in the UK by Stapleton’s Tyre Services.

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