Maxxis promotes Amy Colbourne to marketing manager

Maxxis International has promoted Amy Colbourne to the role of marketing manager. Colbourne started with Maxxis International in 2010, when Maxxis made the decision to invest heavily in marketing communications in order to boost its brand profile. She is now responsible for all aspects of marketing in the UK, including activity to support Maxxis distributors and as such the new role will see her take direct control of the marketing budget.

“My promotion has come at a very important time for Maxxis. The main challenges we are facing are due to economic pressures such as the mid-range market being squeezed and the total market share of the industry getting smaller. The investment that Maxxis is putting into its marketing department will enable me to push brand awareness, ensuring that Maxxis not only remains one of the top ten tyre manufacturers in the world but also grabs a bigger market share in the UK. Since I started in 2010, I believe I have gained a great understanding of the Maxxis brand and its values, and I feel that I am continuously raising the profile of Maxxis through many various channels,” Amy Colbourne commented.

Maxxis will now focus on building better brand awareness through social media, the Maxxis UK website and point of sale marketing material, as well as raising the profile of the Maxxis brand at exhibitions and events, the company said in a statement.