Kenda launches green tyres

Kenda has launched a new passenger car tyre designed with a strong focus on decreasing fuel consumption. Hosted by Varga Trading Co., Kenda director James Lo unveiled the newly developed eco tyres in a presentation that also showed the new tyre’s low noise pattern design, addressing another EU tyre label category. Other speakers included Dr Hongder Chang, Kenda’s general manager, who outlined the company’s goal of generating sales of US$2 billion, and dealers Mohammad Shahid, from Pakistan and Nassib Daher from Lebanon. The KR 30 is manufactured in Taiwan.

“Our tyre has reduced CO2 emission by as much as 20g/km with its unique material technology to help protect the environment,” said Lo. “It stands for a total reduction of six tons of CO2 throughout the car’s lifecycle, equivalent to the CO2 absorption of 500 trees a year,” he added.

Kenda’s engineers have brought in new technology for the tyre’s sidewall that reduces rolling resistance and wet braking performance, Kenda stated. The tyre’s “even compound” decreases friction between carbon molecules, Kenda explains, reducing heat production and therefore fuel consumption and rolling resistance. The manufacturer estimates that the tyres can reduce fuel consumption by “up to three per cent”. 

The noise reduction groove in the tread has helped the the KR 30 reduce noise compared to Kenda’s previous product KR 26. The company states that the tyres were tested using the R117 tyre rolling noise test.