Heuver names new marketing manager
Dutch wholesaler Heuver Tyrewholesale has appointed Dewy Mulder its new marketing manager. She succeeds Maureen Voortman in this role following Voortman’s promotion within the company. In her new role, Mulder takes on marketing responsibility for both Heuver’s wholesale business and the company’s Profile Tyrecenter retail outlets.
Heuver Tyrewholesale’s plan for the coming year involves more intensive customer contact. Marketing, communication and a focus on the customer are all areas where Heuver wished to make a difference. “In order to be successful, we must also optimise our internal set-up,” comments director Bertus Heuver. “That is why we have fine-tuned our organisation. One of the main principles is more intensive customer contact, via specific country teams And Maureen Voortman will play an important role in this. On the other hand, we also want to undertake external initiatives; for the wholesale branch and for our Profile Tyrecenters. With Dewy Mulder as our new marketing manager, we will be able to give both these areas our full attention. Dewy will offer us versatile marketing knowledge in the field of B2B and B2C. This will help us to take the next step in terms of visibility and representation, at regional, national and international level.”
“Heuver’s aim of placing greater emphasis on customer focus was one of the reasons why I accepted my new position. “That, and the fact that Heuver is establishing a strong CSR policy and is a warm and transparent family business with short lines of communication. My new role comes with many challenges, but I will first build on things that have been successful in the past. The combination between international wholesale and regional Profile Tyrecenters adds a great deal of variety to the role. And that is where my B2B and B2C knowledge will be very useful. In the coming months, I want to meet as many people as possible and identify new opportunities to make Heuver more effective than ever.”
Mulder studied international marketing and strategic management & corporate development in Sweden, specialising in sustainability and corporate social responsibility. Heuver says she will benefit the automotive sector with her extensive retail and FMCG experience.
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