Goodyear showing military support with sidewall slogan

The Goodyear Gives Back campaign, a fundraising programme run by the tyre maker in support of the US Armed Forces, is soon to get underway for a fourth year. To mark the campaign’s return, Goodyear will deploy commemorative tyres at the NASCAR races at Charlotte Motor Speedway on 18 May. The “Eagle” and “Wrangler” sidewall designs on all Goodyear’s NASCAR race tyres used at Charlotte will be replaced by desert camouflage lettering that reads ‘Support Our Troops’.

To date, the Goodyear campaign has raised more than US$700,000 in cash and product donations. This has gone directly to supporting US troops who are stationed in more than 150 countries around the world, and their families. This year’s programme features a number of initiatives, including at-track activities and multiple opportunities for racing fans to participate.