Dunlop brand re-enters Nigeria

Apollo Tyres South Africa intends to reintroduce the Dunlop tyre brand into Nigeria. The country’s Guardian newspaper reports Apollo Tyres South Africa CEO Riaz Haffejee as saying the brand will return due to its long history in Nigeria. Distribution will be handled by Somotex Nigeria Limited; Haffejee commented that Somotex has the requisite distribution channels for the job.

“We are fully committed to supporting Somotex in re-building the Dunlop brand in this country and you can count on us when it comes to putting our full weight behind it,” the Guardian quoted Haffejee as saying, adding: “Our plan is to continually ensure that Nigeria’s iconic brand – Dunlop tyre – is back on the wheels on Nigerian roads ensuring safety, better performance and above all value for money.”