Bridgestone offers Biker’s Club discount

Bridgestone has announced a promotional £30 per pair (35 euros in the Republic of Ireland) discount for bikers purchasing the manufacturer’s latest premium products in May and June through Biker’s Club retailers. Bridgestone’s UK & Ireland motorcycle tyre sales manager Andy Whitehead says that the offer is a response to the challenging start to the 2013 season, with unseasonably cold weather delaying many bikers’ first ride of the year. “We have never done anything quite on this scale before and we are hoping that it will capture our customers’ imaginations,” Whitehead said, adding that the promotion is designed to reward loyal customers, who will qualify for the discount merely by mentioning the promotion at Bridgestone Biker’s Club retailers.

The official MotoGP supplier’s British Isles promotion applies to its new Battlax T30 Sport Touring and S20 Hypersport products, while stocks last. Bridgestone plans to support the promotion with advertising in the consumer press.

“We are also very aware of the current economic climate,” continued Whitehead, “and wanted to be seen to be doing something tangible for the benefit of our customers, who we value greatly.”

The Battlax T30 has been developed to give touring riders improved handling and dry grip compared to the predecessor BT023 tyre. It boasts a new compound, construction and tread pattern, all optimised for better rigidity and contact patch grip.

The Battlax S20 – designed for high-powered bikes – aims to meet the demands of European sport riders for improved handling performance in wet and dry on all types of roads and riding conditions.