Yokohama reorganises North American sales regions

Yokohama Tire Corporation has announced what it calls key changes to its Consumer Sales division. These changes take effect immediately and include the addition of a new sales zone, along with several organisational changes. On the changes, Dan King, senior vice-president of sales and marketing for the Japanese company’s North American manufacturing and marketing arm, commented that “the geographical reorganisation offers the best utilisation of our resources and moves us closer to our dealers in order to better support them.”

Yokohama previously had three geographical sales zones. King says the newly-added fourth – the Central Zone – will further assist dealers. Kevin Rogers, a 12-year Yokohama veteran, has been promoted from account manager to Central Zone manager. “Kevin’s leadership will be invaluable to us in this key position,” said King.

Other organisational changes include a newly-configured South and Eastern Zones, who will be led by existing zone managers Mike Mock and Bryant Rankin, respectively. The Western Zone remains unchanged and will be managed by Matt Burrows.