Wow, a new communication campaign from BKT

The month of March saw BKT roll out a new communication campaign for its agricultural, industrial and OTR tyres. The Indian tyre maker says the new campaign – which is calls ‘WOW’ – represents the company’s corporate image for the near future.

The letter ‘O’ in WOW will be represented by either an agricultural, earthmover or industrial tyre. This will, BKT explains, be the centerpiece of an utterance that everyone will immediately understand. “The underlying idea is that of emphasising the customers’ surprise, who are satisfied when handling the amazing quality of the BKT products, as well as the excellent and distinguishing quality-price ratio,” elaborates the company in a statement.

The campaign was introduced at the SIMA show in Paris and will be used in online and other media around the world this year.