Toyo enters Malaysian fast-fit market as part of ‘aggressive’ retail strategy

Toyo Tire & Rubber has entered the franchise retail service centre business in Malaysia through its local subsidiary, Toyo Tyre Malaysia Sdn Bhd. The first Toyo Premium Auto Centre in the country recently opened in Malacca; Toyo says its Malaysian subsidiary is “pursuing an aggressive retail marketing strategy to expand its distribution network nationwide to meet the increasing demand for high performance and ultra high performance tyres.”

The Toyo Premium Auto Centre in Malacca is operated by Hock Tyre Services & Batteries Co., Ltd. and contains 12 service bays. The tyre maker says the 7,000 square foot (650 square metre) centre is equipped with the latest state-of-the-art automotive equipment to provide a wide range of automotive services including wheel alignment, tyre balancing, engine tuning, suspension, shock absorbers, rims and batteries. It also offers a wide range of Toyo consumer tyres.