Stapleton’s private brands reflecting diversity of segment

Noting the present wide ranging diversity of fitments in the current 4×4/SUV market, Stapleton’s notes that the opportunities open to the retailer present a challenge in requiring a wide breadth of stock to meet increasingly specialised demand. While retailers can expect the usual range of premium brand tyres in this segment from the wholesaler, it says there has been a particular focus in this segment on providing a variety of lower-priced private brands.

“[We’ve] been working particularly hard over the last couple of years on the development of our exclusive range of private brands,” says Stapleton’s head of general wholesale, Nigel O’Hara. “Names such as Matador, Nexen, and, most recently, Maxxis all have their own special fortés and market niches but together they also mean we offer the retailers – and their customers – more choice and even better value for money.”

As discussed elsewhere, Maxxis has a very wide range of 4×4/SUV fitments, including the UHP Marauder MAS1 and MAS2 for modern high performance SUVs, the AT771 Bravo all-terrain tyre, through to off-road specialists like the new MT764 Big Horn. These are joined by new competition tyre the M8060 Trepador Competition and the M8090 Creepy Crawly with its square-profile sidewall.

Continental brand, Matador supplies a range of 4×4 products through Stapleton’s, such as the MP71 Izzarda – particularly suited to dusty and gravel surfaces – and the MP85 Hectorra UHP road tyre.

Nexen’s comprehensive Roadian 4×4 range is available in 60 sizes for every 4×4 challenge. It includes the ATII all-rounder, with its multi-wave kerf design and deep zigzag grooves; the MT, with deep-cut zigzag shoulder blocks; and at the other end of the spectrum, the HP, designed for performance SUVs.