Schrader partnering with Fuller Brothers in OTR TPMS distribution
Schrader is partnering with Fuller Brothers, the manufacturer of the Tire Life tyre and rim protection product, in order to distribute Schrader’s complete Off-The-Road (OTR) range. The partnership was formally announced at the 2013 Tire Industry Association OTR Conference held from 20-23 February 2013 in Puerto Rico.
“The Fuller Brothers brand is well known across the industry as the leader in providing non-hazardous, non-toxic products that reduce tire management costs for a diverse range of customers. We are excited to combine the strengths of our OTR product line with the unmatched Fuller Brothers brand and service model,” said Hugh Charvat, president and CEO of Schrader. “Fuel and tyres are the top two expenses faced by heavy-duty operators. Combined with Fuller Brothers Tire Life product, our tyre pressure monitoring package delivers positive impacts across both of these cost categories.”
“The Fuller Brothers-Schrader partnership brings the best of tyre protection via our Tire Life product, combined with the advanced tyre pressure monitoring, asset management and analytics, and the critical tools that the Schrader OTR portfolio offers. It’s a win-win for our global customer base,” said Morry Jones, vice president, Fuller Brothers.
Schrader reports that it showcased its global OTR portfolio of tyre pressure monitoring, telematics and heavy-duty tools in the Fuller Brothers booth at the Tire Industry Association OTR Conference. The team also presented industry trends and growth drivers to conference attendees at a keynote address.
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