Saracakis Group to distribute Infinity in southeast Europe

Infinity Tyres Europe has announced a new distribution partnership covering Greece and several other southern European markets with the Athens-based Saracakis Group. The deal covers PCR, TBR, OTR and agricultural product lines. Saracakis has almost 100 years’ experience in the automotive business and today supports long-standing distribution agreements with Honda, Mitsubishi, Volvo and Komatsu amongst many other world-class brands.

Nigel Hamspon head of business development at Infinity Tyres Europe, commented: “We are delighted to welcome the Saracakis Group to our Infinity family. The breadth and depth of their operations are truly outstanding and we are particularly excited about extending the Infinity range beyond the volume passenger car business into OTR and TBR – areas in which Saracakis Group has a long and celebrated experience. Infinity have been chosen to spearhead the company’s entry into the tyre business across south east Europe and we are committed to supporting this venture.”

Upon signing the cooperation agreement Saracakis Brothers managing director Alexander D. Saracakis commented: “We are delighted to commence Infinity Tyres distribution in the Greek and South East European markets. It gives us the opportunity to extend our organization in a very demanding and competitive business area. Our company will focus on establishing Infinity Tyres in the Greek market as well as in South-East European markets that we are responsible for, given our long history in the automotive sector and our customer oriented philosophy and values. Our goal is to become a key player in the field of tyres providing the highest level of services to our customers.”