Rito Marketing named Federal’s sole distributor

Taiwan’s Federal Tyres recently appointed Rito Marketing its exclusive distributor in Malaysia. Commenting on the decision, Jerry Lai, Asia sales executive of Federal’s Global Sales Division, commented: “Rito Marketing is a firm with an excellent reputation and we are sure they will be a first-rate ambassador in Malaysia for the Federal brand, as we hope our local customers will benefit from our product expertise and Rito’s market knowledge.”

Johor Bahru-based Rito Marketing is raising awareness for the Federal brand through motorsport and other activities. “To support the expanded relationship with Federal Tyres, Rito Marketing expects to add to its sales team in local market,” elaborated Lai. “Such initiative underlines the continued commitment to well supply further comprehensive motorsports product lines, such as the FZ201 semi slick racing tyre, as well as the flagship 595 RPM asymmetric sport tyre in the future. We look forward to further collaboration with Rito Marketing as we strengthen our position in the region and target new growth opportunities in key markets of Southeast Asia.”