Pirelli responding to Crossover growth

Pirelli has identified the popularity of what it calls “crossover utility vehicles” (CUV), which continued to grow in popularity over the past year. The more compact SUV has begun to bring new motorists to the segment, with both the safety and comfort of its larger cousins, but also the promise of improved fuel economy. Pirelli’s Scorpion Verde in particular has provided an option within its range to motorists attracted to a more efficient SUV, designed as a low rolling resistance 4×4 tyre.

Pirelli notes that amidst relatively mild winters, there has been “an explosion” of models in this niche, exemplified by the BMW X6, which the tyre manufacturer describes as “part 4×4, part sports coupe”, and the oft-mentioned Range Rover Evoque. Exemplifying its positioning in this segment, the Italian manufacturer supplies original equipment tyres to the Range Rover Sport, Evoque and Porsche Cayenne.

Pirelli’s Scorpion Verde All Season is also manufactured from materials it says diminishes the “environmental impact” of the tyre. Pirelli also says the Scorpion Verde represents its best answer to the needs of tyre labelling. Its size range also reflects the more popular, larger sizes.

During the cooler months, the Scorpion Winter has been designed to fit crossovers and SUVs, but with a special focus on the high-end segment.  According to last year’s TÜV SÜD Automotive Report, Pirelli’s Scorpion Winter tyre was rated highest against its competitors in terms of braking, handling and traction in snow conditions.