Pirelli opens motorsport-flavoured Twitter account

Pirelli has a tweet or two in store for motorsport fans. The Formula One tyre supplier has launched a new Twitter page where Pirelli motorsport aficionados can share and receive news on the company’s worldwide events.

With over 500,000 fans connected to Pirelli’s various social media channels, the Italian tyre firm has created a Twitter page that will focus entirely on its motorsport activities. This move follows on from last November’s introduction of a Pirelli motorsport Facebook page. Pirelli says its new Twitter page has already attracted over 10,000 fans and will update social media users on its involvement in motorsport ranging from Formula One, the British Rally Championship, MINI Challenge and the Ferrari Open.
 
“Pirelli’s involvement in motorsport is growing year on year, and the company started a specialised motorsport Facebook fan page last year as a result of this trend,” commented Pirelli UK marketing director Wayne Nickless. “We feel that the growing success of our motorsport programmes across the globe also merits its own Twitter page, and we look forward to interacting with our fans during another busy season ahead.”
 
To Pirelli Twitter page can be found at: http://www.twitter.com/pirellisport.