Pirelli introduces new North America dealer programme

Pirelli Tire North America has launched a new associate dealer programme. It is known as FasTrack, and Tire Review reports that dealers and their sales teams can earn rewards on all eligible Pirelli tyres sold at retail. Those enrolled also will be provided access to Pirelli’s exclusive online training network.

“With our FasTrack Associate Dealer Program, leading distributors and our associate dealer partners, we are poised for a very successful future,” said Paolo Ferrari, chairman and CEO of Pirelli’s NAFTA Region. “This new distribution channel will contribute to our growth and penetration in the market and complements our increased investment in the North American market with our new production facility in Silao, Mexico. Now more than ever, we are positioned to support our dealers and the US consumers with the highest technology products in the industry, quickly and efficiently.”

FasTrack, part of Pirelli’s Race for Success programme, offers dealers and sales associates a number of tools, including branding aids and signage, e-learning courses, a national consumer warranty programme, online tyre guide and national promotions. 

“The Pirelli FasTrack associate dealer programme offers independent premium tyre dealers the opportunity to substantially improve their profits,” said Riccardo Cichi, PTNA’s senior vice-president of sales. “FasTrack is the most lucrative sell-out marketing programme in the industry and is a key part of our Race for Success.”