Pirelli clothing range displayed in Harrods

Add Harrods to your list of Pirelli retailers – the famed department store will display the Italian brand’s P Zero spring/summer clothing range at a pop up shop there throughout March.

Launched in 2002 and inspired by Pirelli’s tyre products, the P Zero clothing range has grown considerably over the past decade. In 2011, Pirelli opened its flagship P Zero store, Pirelli Corsa Venezia, in Milan, with supermodels such as Naomi Campbell attending the launch.
 
Harrods will display the spring/summer P Zero collection on the department’s fifth floor. The area is dedicated to P Zero clothing and footwear, representing both an urban and an active feel. Two custom Pirelli bikes are fixed to the walls of the display at right angles.
 
“Pirelli has been synonymous with fashion for a number of years, with the first rubber garments carrying Pirelli branding appearing nearly a century ago,” commented Pirelli UK managing director Dominic Sandivasci. “The P Zero fashion label showcases the style and design elements behind Pirelli’s core tyre business which targets the premium segment and, where fashion has a particular appeal. Alongside other projects such as the calendar, the store and fashion label reinforce Pirelli’s premium positioning and overall prestige. It seems only fitting that P Zero is displayed in Harrods, which focuses on high-end, innovative fashion.”