New Starco website reflects coordinated corporate direction

As of today, Starco says its starco.com website will be quite different. The Danish company has revealed its new online identity – which it says introduces a ‘new era’ for Starco.

Last August the company announced the undertaking of a new global IT project that aims to create a completely new strategic online platform designed to empower both Starco and its customers. Today’s launch marks the realisation of the project’s first phase, Starco shares. Key features of the new website include a more extensive use of images and video, plus more detailed information about the company’s products and services. Starco says the goal is to ensure site visitors gain a good overview of “who we are, where we are and what we do; and also what you as a partner can expect from Starco.”

The new group website is available in English and – reflecting the region’s growing significance to Starco – Russian. In the coming months the company’s operations in different countries will implement the new corporate structure and design on their local web pages, embracing Starco’s common corporate identity while highlighting local strengths. These local sites will be presented in the respective languages of each particular market.

“The new corporate website sends a clear signal to the market – that Starco is one group of companies that are moving together in a coordinated direction,” stated the Danish firm upon announcing the site’s launch. “In the long term, the new platform will enhance our online presence, offering group information, information from local entities, product information and instructions, videos and the online features of the STARCOshop. For Starco, there is no doubt that the future of our business must embrace a wide range of online services that are compatible with all platforms; from the desktop to mobile devices such as smart phones and tablets.”

According to Starco’s plans, the online platform will gradually be developed to provide users, including its direct customers, its customers’ customers, or any other interested person, with further relevant information.