Michelin adds flavour to its Goodwood stand

Michelin’s status as a culinary authority will come in handy at the Goodwood Festival of Speed (FoS) 2013; during this year’s event the tyre maker and Michelin guide publisher will draw visitors in with cooking demonstrations by Michelin starred chefs on its main exhibition stand.

Chefs Jason Atherton (Maze, London and The Pollen, Singapore), Richard Davies (Bybrook, Castle Combe), Matt Gillan (The Pass, Horsham) and Michael Wignall (Michael Wignall at The Latymer, Bagshot) will join Michelin in the main festival arena for a series of exclusive demonstrations. Visitors to the Michelin stand will be invited to sample the results and see motorsport-style cooking races throughout the course of the FoS weekend, which runs from 12 to 14 July. Announcements will be made both in the main festival arena and at the Michelin Supercar Paddock to highlight when the star chefs’ demonstrations will take place.

To limber up for the summer event, Michelin has started its FoS 2013 campaign with some ‘money-can’t-buy’ competition prizes on its Facebook page, starting with the offer of an exclusive track-day driving experience at the legendary Goodwood Circuit on 19 April – details can be found at www.facebook.com/MichelinUK.