Geneva launch for ‘BA’ rated Goodyear range

Goodyear has introduced its EfficientGrip Performance tyre line at the Geneva motor show. The range will ultimately be available in 90 sizes from 14 to 18-inches, with 23 sizes available as of the start of March 2013. According to Goodyear, 21 tyres out of the currently-sold 23 tyres in the EfficientGrip Performance portfolio has been given an ‘A’ label rating for wet grip and a ‘B’ rating for rolling resistance, plus what the tyre maker says are “some of the lowest decibel values available on the market for such a range of sizes.”

“The EfficientGrip Performance is a major product for us in the next years to come,” stated Hugues Despres, brand director for Goodyear EMEA. “It not only covers the widest spectrum of tyre sizes for the mid to luxury-segment of vehicles, it is also a first concrete step in our ambition to be one of the leading players in European tyre labelling. We believe the tyre label is a game changer and it will impact how consumers choose their tyres in the future. The introduction of the EfficientGrip Performance is a first concrete step for Goodyear and is a real achievement.”