European launch for Bridgestone’s ‘urban sporty’ tyre

The Geneva Motor Show has served as a backdrop for the official European debut of Bridgestone’s Potenza Adrenalin RE002. The premium sport tyre was first introduced last year, and Bridgestone says the aftermarket-only tyre was launched across Europe in February. The range focuses on 15 to 18-inch rim diameters and 60 to 40 series; the manufacturer describes the Potenza Adrenalin RE002 as an “urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling.”

“With Potenza Adrenalin RE002 we are offering driver satisfaction to new Bridgestone consumers,” commented José-Enrique Gonzalez, Bridgestone Europe’s director Consumer Marketing & Sales Support. “We are targeting car enthusiasts who love a sporty feel and want an exciting everyday alternative to touring tyres.”

In Bridgestone’s premium sport line-up, the original equipment and aftermarket Potenza S001 remains the flagship product for high-performance and luxury cars. The Potenza Adrenalin RE002, in contrast, is a pure sport tyre for the replacement market and available at a competitive price in comparison to the S001.

“Adrenalin targets a mindset: whether the driver owns a city car, tuned car, two-seat roadster or standard saloon, Adrenalin promises a daily driving sensation with razor-sharp steering response and precision handling on the urban circuit,” added Gonzalez.

The RE002 tread design boasts large, stiff outer blocks with a 3D connection between shoulder and adjacent rib, which Bridgestone says gives the tyre “sharp responsive turn-in and exhilarating cornering ability.” Road grip and handling are enhanced by the wide offset rib design with grooved edge and waved centre block. The Adrenalin is also intended to provide drivers with all the wet security they need in European weather conditions. For this, Bridgestone has applied its new “pulse” groove and deflector technology: this is said to break the water film faster in front of the footprint and deflects it away from under the tyre, increasing resistance to hydroplaning.