Dunlop comments on BluResponse testing success

Dunlop’s new Sport BluResponse tyre was launched in Dubai earlier this year (see Tyres & Accessories’ February edition), but it has already achieved some excellent results in European magazine tests. In full summer tyres tests conducted by Germany’s GTÜ organisation for ACE Magazine, Auto Bild and AutoZeitung, the tyre was awarded leading positions, while Britain’s Auto Express also lauded the new tyre’s performance characteristics within its product pages. Dunlop brand manager Andy Marfleet commented that the results “suggest that we have a real winner on our hands.”

Following the ACE Magazine test victory (see – ‘GTÜ, Autoclub recommend Dunlop, Vredestein, Falken tyres’ on Tyrepress.com), the Dunlop Sport BluResponse was awarded first place in Auto Bild’s summer tyre test, with performance described as “exemplary in all weather conditions,” and in AutoZeitung’s, who commented that “the Dunlop BluResponse is a tyre on the highest performance levels.”

“Our tyre technicians worked hard to ensure that the Dunlop BluResponse answers a lot of needs for the industry and for motorists across Europe,” Marfleet said. “It is predominantly BA rated in the EU label, has dominated European tyre tests and the respected TÜV organisation found that it was 10 per cent better in wet braking than the average competitor. We now have excessive amounts of independent data and opinion to suggest that we have a real winner on our hands.”

“This remarkable success will not only help us to differentiate ourselves from the competition but will also help us to show that with 125 years of experience, Dunlop really is an expert in tyre technology.”

Related news:

• GTÜ, Autoclub recommend Dunlop, Vredestein, Falken tyres
• Dunlop BluResponse victor in Auto Express 1-on-1 test