Trelleborg joins sustainability project

Trelleborg Wheel Systems reports it is participating in the ‘Zero Impact’ project organised by Italian organisation LifeGate. Zero Impact is a project that calculates and compensates for non-reducible CO2 emissions resulting from human activities, such as the manufacture of products. The idea behind Zero Impact is that environmental impact assessments are used to measure the affect of a particular activity, and participating companies can support the offset of this through the creation and protection of forest growth.

In Trelleborg Wheel Systems’ case, the company says it is keen to offset the CO2 emissions generated by the manufacture of its merchandising. In order to offset the 5,162 kilogrammes of CO2 generated by the manufacture of its limited edition BlueTire Technology fleece sweatshirts, the company, through Zero Impact, has contributed to the creation of 4,964 square metres of new forest in Costa Rica.

 “As an industry leader we are of course, passionate about creating added value for farmers, particularly through new product innovations, however, at the same time, we are equally as passionate about safeguarding the environment,” commented Lorenzo Ciferri, marketing director Agricultural & Forestry Tires at Trelleborg Wheel Systems. “We are extremely proud to be able to take part in such a worthwhile project and be chosen as a partner by LifeGate.”