TIA names marketing, communications head

TIA has hired Donna Sage as its new director of marketing and communications, Tire Review reports. Sage, with more than 20 years of marketing experience in both the for-profit and non-profit sectors, will promote TIA's programs and events, handle public relations, manage TIA's online presence, and develop marketing materials.

Sage also has extensive experience in fundraising and event planning. Most recently, she served as marketing director for a chain of independently owned health clubs serving over 20,000 members.

“We are incredibly fortunate to have such a talented marketing professional join our staff,” said Roy Littlefield, TIA executive vice president. “Donna has an impressive body of work and we are anxious to see how her skills and experience will impact our future marketing plans.”