Nitto racks up 3 million fans

So you’ve accumulated a decent amount of ‘friends’ on Facebook, but how many fans do you have? Nitto Tire U.S.A. has more – in fact, the brand has hit the 3 million fan mark. Half a million of these signed on within the last two months.

“We have an incredible base of knowledgeable and enthusiastic people who appreciate the innovation and excitement Nitto Tire pursues every day in everything we do,” said Tomo Mizutani, president of Nitto Tire U.S.A. Inc. “That spirit is reflected in the incredible support we are seeing through Facebook and the community that has been built by the users of our products.”

Nitto boasts that it continues to outrank all other Japanese companies except Sony on Facebook and is now one of the top 2,000 pages overall, rubbing shoulders with brands like Honda, Jeep, and Gatorade. The company adds with a swagger that its fan base “dwarfs that of other tyre companies.”

The tyre maker attributes its Facebook success to “unique engagement strategies,” which have included letting fans virtually build and vote for their favourite Nitto-clad car, compelling automotive photography, and a year-long sponsorship of DJ and producer Steve Aoki in 2012. Nitto says it has several exciting fan outreach programmes scheduled for 2013.

The Nitto Tire Facebook page, for those in the world still not fans, is www.facebook.com/NittoTire.