New Danish distributor for Westlake passenger range

Under a new partnership agreement, T. Hansen Gruppen A/S will take on responsibility for distributing the Westlake passenger car tyre range in Denmark. The Danish tyre, automotive spare part, rim and camping equipment specialist is one of the country’s largest consumer market suppliers and sells its products through online portals, mail order and nearly ninety retail outlets. The company employs approximately 700 people.

“We believe that the T. Hansen Gruppen A/S is the ideal partner to grow with Westlake in the Danish market,” commented Nigel Hampson, head of business development for Eskay Tyres, distributor of Westlake Tyres in the UK and several other key European markets. “Having accompanied us to the impressive Westlake production facilities and discussed plans for both the summer and winter tyre markets, we are confident that T. Hansen Gruppen A/S’s market positioning and know-how are strongly in line with Westlake’s business philosophy. We are very enthusiastic about our new association.”