First supply of Bridgestone run-flats to GM

Bridgestone reports its first-ever original equipment run-flat tyre fitment on a General Motors vehicle with the selection of its Potenza RE050A RFT for the 2013 Cadillac ATS. The Potenza is being supplied to GM in size 225/40RF18 88W (front) and 255/35RF18 90W (rear) for fitment on the ATS Premium Collection, the highest level package available on the new Cadillac.

“We are extremely excited to supply GM with these tyres for the upscale application on the Cadillac ATS,” said Michael Martini, president, Original Equipment, US and Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations. “Not only are we thrilled to partner with GM on this brand new vehicle, but these fitments represent the first supply of our run-flat tyres to GM. Utilising our premier run-flat technology on such a prestigious Cadillac vehicle is a win-win situation when it comes to brand image.”

The Cadillac ATS was recently named the North American Car of the Year at the 2013 North American International Auto Show in Detroit, Michigan.