Range and service two major Cambrian strengths

In its more than four decades in the business, family-run Cambrian tyres says it has always taken pride in the quality and speed of the service it offers and the friendliness of its approach. This service is provided by a team that boasts an impressive 225 years of combined experience in the motorcycle and tyre industries. Cambrian says its team’s experience gives it a “massive lead” over its competitors when it comes to tyre, motorcycle, technical and industry knowledge; several of the company’s staff have worked at senior levels at motorcycle tyre manufacturers.

But all of this knowledge is worth nothing without sufficient stock to enable supply to customers with a next day service, Cambrian observes, and this is why the company carries over 100,000 tyres in its warehouse for the majority of the year. Even during the quieter winter months this figure only falls to a minimum of 75,000 tyres. One of Cambrian’s favourite remarks is that if they don’t have it in stock, it’s simply not made!

In addition to being the largest partner for all of the main two-wheel tyre manufacturers, Cambrian Tyres has been the sole importer of Continental motorcycle and scooter tyres for over 20 years, and for the past two years Conti has been the fastest growing brand in the UK, with many new, highly acclaimed tyres joining the range.

In line with many other sectors, the motorcycle tyre industry has seen many changes in recent years and this is reflected in the type of tyres consumers are requesting. While the very latest, high-technology, premium-priced tyres will always sell to those wanting the best, many more riders are now cutting their cloth to suit the ongoing financial climate and demanding cheaper tyres, albeit ones from recognised manufacturers. Fortunately, Cambrian Tyres was an ‘early adopter’ of this category of tyre and foresaw potential growth in this area almost ten years ago; the company says it championed ‘second-line’ and later ‘third-line’ tyres before anyone else. The result is that Cambrian always has a large selection of special offers from many manufacturers, and uses these to enable dealers to maximise their profit whilst also offering the consumer a good deal on a known brand.

Cambrian Tyres reports strong performance in 2012, maintaining sales numbers in what is currently a declining market – down approximately 10 to 15 per cent on sell out compared to 2011. This consolidation is attributed to both its many loyal customers and a continually growing customer base.

No tyre retailer or motorcycle dealer should be without a copy of the Cambrian Tyres catalogue, the company opines. The only document of its kind, it lists the full range of tyres available from all leading manufacturers as well as an accessories section, technical guidance and an easy-to-read fitment guide that covers motorcycles going back more than 40 years. The new 2013 version of this guide will be available in February; a copy can be obtained by contacting Cambrian directly.