Randstad to hold first ever TerraClean dealer conference

The manufacturer of TerraClean – a product designed to clean internal engine components by removing harmful carbon deposits without the need to dismantle the engine – is to hold its first conference for its growing network of service centres. Randstad says its new television advertising campaign, to be aired across a number of digital and satellite TV channels, will be previewed at the conference. TerraClean claims to increase the miles per gallon of vehicles by between four and 15 per cent, reduce emissions, extend component life and improve petrol and diesel vehicle performance. The product has won an endorsement from TV motoring specialist and star of The Discovery Channel’s ‘Wheeler Dealers’, Edd China.

The conference, which takes place on 9 February in Northumberland, will bring together the growing network of more than 150 TerraClean independent garages – all of which are authorised TerraClean service centres – in order to exchange views and ideas on the product and service. In addition, Randstad will outline its ongoing promotional campaign for TerraClean, which includes exhibitions, radio advertising and direct promotions within a service centre’s geographical area.

Phillip Dowd, Randstad sales director, said: “The conference is a perfect opportunity for us to show our growing network of TerraClean installers what we are doing to support the promotion of the product and how we continue to drive business into their workshops. These efforts will be significantly boosted by our new television campaign, which will encourage motorists to take advantage of TerraClean – a money saving, performance enhancing product for their vehicles.”