Primewell iPad promotion a “huge success”

Stapleton’s Tyre Services shares that its iPad promotion has received glowing praise from Primewell Key Dealers. Over the last three months, any Primewell Key Dealer who ordered at least 12 tyres during a single week from the brand’s UHP, high performance, comfort and van tyre ranges were entered into a weekly draw to win the coveted prize. Overall there were 11 weekly winners.

“The feedback we have received and the interest we have generated speaks volumes for the commitment of the network, the brand and the initiative,” commented Nigel O’Hara, Stapleton’s head of General Wholesale. “This giveaway has been nothing short of a huge success which has achieved every goal in terms of the brand’s marketing aims. This is very much the beginning, and in the New Year we will look at more excellent incentives to further raise the profile of Primewell.”

Commenting on his prize, Chris Millership of Harvey Tyres in Stoke-on-Trent, said: “Primewell are a great tyre and one we recommend to our customers with absolute confidence. To win an iPad for selling them is a lovely little touch from Stapleton’s and Primewell and it will make a great gift for Christmas.”

Steven Ward of Whitehorse Tyres in Croydon added: “I’m happy to have won the iPad competition.  Primewell is a very easy tyre to sell as it sits nicely at the lower end of the price range, yet we are confident the customer is getting a tyre that will suit their needs. Great value for money and support.”

Primewell is manufactured by GiTi Tire and the brand is positioned as a quality, affordable brand, living up to the slogan “Live well and drive well with Primewell.”