Maxxis raises funds for Macmillan at Autosport

Maxxis used its Autosport stand to raise funds for the fight against cancer. The combination of motorsport stars, the company’s own ‘Maxxis Babes’, and a host of racing cars and bikes proved something of a draw for NEC show-goers, with Maxxis turning its pulling power to the Macmillan Cancer Support’s advantage by selling calendars to boost the charity’s coffers.

Maxxis raised over £500 from calendar sales on the Saturday of the show. Supporting UK charities as well as motorists, dealers and sports teams is clearly important to the tyre manufacturer, as UK MD Derek McMartin confirmed: “Macmillan works tirelessly to change people’s lives for the better, and we want to support that. As a top ten tyre brand Maxxis has a rich history of sponsoring things like motorsport series, race teams and even a premier league football team, so giving to an organisation that does so much to improve healthcare is a little bit different for us – but I must say it’s very satisfying.”

According to the company, Maxxis’ fundraising efforts were “certainly helped” by the presence of eight of the Maxxis Babes and the drivers from the Japspeed Drift Team – which includes singer turned racer Shane Lynch. 

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